Key advantages of a responsive design
We have a website which behaves like 2 in 1. We can visit the website without any problem from either a PC or a mobile device having the best navigation experience (mobile friendly website).
Google Analytics. A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites.
Maintain website structure. Common links that will respond perfectly, irrespective of the type of device.
SEO. One url includes all the links that we want.
Ease of maintenance and reducing errors. It is better to maintain a single website, rather than three (one for PC, one for tablet and one for mobile phone).
Cost efficient. Reduction of the website’s structure design time, regarding different devices, which also means of cost reduction.
Something that will surely make you think seriously about the responsive design for your site is that Google has modified its algorithms to take into account mobile accessibility and this has significant impact on your website’s ranking. Thus, the websites that are friendly to mobile devices (i.e. mobile phones, tablets), will get improved ranking from Google than those that do not offer such an experience to users of mobile devices.